Best Way to Upload Photos to Facebook

A while back I wrote a piece on the best way to upload photos to Facebook and still retain good quality. In a nutshell it basically was that you should resize your images to either 2048 on the long side if in landscape or 960 on the short side if in portrait 4:5 aspect ratio. You would then export to .png > and then upload that file. 

I hear that the reason that it worked so well was that when converting the image to .jpg, Facebook did not compress them. Bug? Intentional? Who knows? Either way it worked great. 

Now Facebook as once again moved the goalpost. Uploading images the above way results in absolutely horrendous compression artifacts. If I didn’t know better I would almost be tempted to assume that Facebook wants photos uploaded to their platform to look like shit. 

If you peruse the internet you’ll see various so called solutions to Facebook’s onerous handling of images. They run from sizing the images to Facebook’s suggested sizes with a little compression, to adding a noise layer to the image to “fool” Facebook’s algorithm. 

They are all wrong. 

After doing some experimenting I’ve found the new way to upload photos to Facebook and not have them look like utter crap. Actually it’s simpler, now. 

Here’s how: When processing the images crop them in either the original aspect ratio or 4:5 > convert to sRGB > Save As. Make sure to save them at the highest resolution possible (this is important). Then upload them. 

There, simple as that. They don’t look as good as the way I used to do it, but they are close. My guess as to why this method works the best is because whenever you upload a file to Facebook, Facebook is going to compress them no matter what. If you resize and optimize before you upload them to Facebook, the image actually gets two doses of compression; yours and Facebook’s. By uploading a full size, full resolution file, it only gets one dose of compression. 

Anyway, there you have it. If you want your photos to not look like crap when you upload them to Facebook, just upload full size and full resolution photos. 

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