Generally, I’ve always felt that responding to negative reviews on Amazon is a bad idea. However, Thomas Kratman is one of those authors who has no problem engaging negative reviewers.
His book Amazon Legion currently has 30 reviews as of me writing this post; 4 of which are lower than 3 stars. One of the 2 star reviews has a total of 272 comments. That’s right 272 back and forth comments between Kratman and the author of the 2 star review. I really suggest that you read through them because it is quite entertaining.
It’s pretty ballsy. Also, I have a pretty good hunch that Kratman’s willingness to engage negative reviewers probably results in more sales for him. Good on him.
Does that mean that I’d recommend engaging negative reviewers, or that I plan to do so? No, it doesn’t.